2004 was the hour of birth of Mountain Spirits. In the tranquil Thierseetal, in the heart of the Tyrolean Alps, started Markus Panzl in the long-awaited dream of self-employment and founded therefore a trading company. His clear goal from the beginning was to find special and exceptional drinks abroad, import them to Austria and offer them to domestic customers.
In those days started as a private sole proprietorship under the brand name “Austrobar” or rather “Barexpress”, happened with the increasing growth and the internationalization process in 2011, the split-off, renaming and reorganization into today’s “Mountain Spirits Österreich GmbH”. At the same time, “Mountain Spirits Deutschland GmbH” was also launched as an adequate subsidiary for the care of customers in the neighboring country.
Were it predominantly miniature liqueurs and party shots which shaped the assortment at the beginning, increased at the same pace of the company’s development also our offer of many well-known, international brands which constitute the basis of our multi-faceted portfolio today. Due to the area-wide, nationwide support in the on- and off-trade, we offer our products nowadays – with some exceptions – solely as an exclusive import and distribution company. In this regard, we are also pleased to work together with all well-known trading companies in the retail and wholesale nationwide!
The larger assortment and the therefore associated capacity requirements have forced us to relocate into larger buildings again and again. Today, our company’s headquarter is located in Ebbs nearby Kufstein, directly at the border to Bavaria. Here we’re about one hour’s drive away from Innsbruck, Munich or Salzburg.
At the end of the day, there are many things we are proud of: We’re proud of our 16-years development, proud of our motivated employees, and proud of the excellent cooperation with our customers and suppliers!
Since the beginning of 2020 we’re part of the international “Amber-Beverage-Group” and are glad that we’re now able to operate still stronger and more professional for our partners in a huge transnational network!